The Advertisment is for Martini. It's very obvious the target is men. two styles of ads shown here are taken from two different era's. Above is an advertisment found from the 1970's. It is targeting young males by using a more artistic, creative approach, after all Andy Warhol was not only known for his Pop Art during the 70's but he was also known to throw some outragious wild party's. Below is an advertisment taken from the 1990's. This ad is also targeting males, but all ages, well over the age of 21 anyway. The approach is SEX, hot sizzeling and wet. You can get this all the while staying cool and calm like James Bond, yes, Bond, Bonds the name, James Bond.
The hook in both ad's although they are from two different era's are giving the empression that you can be some kind of cool cat if you drink Martini an Rossi. These
ad's are also selling sex, though Andy Warhol, is selling to your more creative side, what you wish to be or become, a famous artist. Drink Martini, Be Cool, and Have SEX, Hummmm
I agree that these ads promise that you will be "cool" "sophisticated" and in the case of the 2nd one, successful w women if you buy/drink their product.
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